Incite in itself has such a powerful meaning. Its literal definition in a dictionary is to provoke, urge on, or inspire. When we founded the shop back in 2013 thats exactly what we wanted to do. We challenge ourselves everyday to ignite someones passion, spark the fire that will light someones dreams, or simply push someone to realize their goals. Its not enough to just sell a product but to uphold a name who's definition transcends into our everyday values. We hope that who ever decides to do business with us will leave with more than just a product.